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Pullman Hotel Partners with VISORE LAB to Enhance Digital Guest Experience
Pullman Shanghai Skyway is now partnering with Paris-based creative tech company VISORE LAB to bring luxury fashion and featured hotel services to its guests through VISORE X, a customized digital experience platform.
In an innovative approach, Pullman Shanghai Skyway, part of the Accor Group’s high end brand Pullman Hotels & Resorts, has teamed up with VISORE LAB, a global curator of interactive digital experiences tailored to the hospitality industry. VISORE X gives guests exclusive, contactless access to fashion editorials, cultural activities and hotel services through custom content created in collaboration with the property. This allows hotels to boost productivity while increasing guest satisfaction.
Weaving technology into the guest experience, VISORE LAB provides a digital destination within the physical hotel space. The company’s platform, VISORE X, immerses guests in shoppable fashion editorials while enabling them to book hotel services and discover local hotspots.
According to Karim Coppola, Founder and Creative Director of VISORE LAB, “It’s about creating a well-rounded guest experience while encouraging collaboration among industries. Fashion brands have visibility in markets around the world, and hotels constantly need to add new value to their offering. Therefore, we craft interactive digital content that contributes to the experience offered by our partners in both industries”.
PULLMAN SHANGHAI SKYWAY
The 5-star Pullman Shanghai Skyway Hotel is a landmark building in the center of Shanghai’s Huangpu District. The 329-room property has placed VISORE X custom QR codes around the hotel’s hotspots, granting guests access to the collaborative digital experience.