The Go-To Location for Paris Fashion Week SS20
BY ELLA NWAGBO
Nestled in the heart of the world’s fashion capital, Paris, IDEA Showroom is set to become the go-to location for Paris Fashion Week SS20. Their ideal location coupled with its cozy setup, concocts an intimate and unique setting for fashion designers to present their collections to international buyers as well as fashion lovers. The Showroom is taking an artistic and bold approach this PFW, opening its doors to its first ever showroom event which will take place from 23 September – 1 October. 2019. The event will showcase Spring-Summer 2020 clothing and accessories from international, up-and-coming designers.
Joining forces with VISORE LAB – an interactive storytelling and innovative commerce magazine (founded by Karim Coppola), IDEA showroom is now positioned to reach a premium audience of fashion enthusiasts, ensuring quality impact and engagement. VISORE LAB creates stimulating editorials and videos in a way that conveys brands’ information in the finest light, raising the bar of the effectiveness for each story being told.
This PFW, IDEA Showroom will make the dreams of fashion junkies come true. They will be showcasing Spring-Summer 2020 from some of the most sort-after, up-and- coming fashion brands and avant gardiste designers. Designers like Iva Nerolli (Ukraine), Aiganym Iskakova (Kazakhstan), Zukerka Handbags (France) will also be presenting their collections to wholesale buyers. With more than 5 different spoken languages including English, French, Russian, Ukrainian and Kazakh, this showroom event will be easily adaptable to the wide audience of international fashion buyers and lovers.
Founded in 2018 by Aida Yesmagambetova and Hermann Watt, IDEA Showroom has already garnered the attention of a list of notable fashion buyers including Galeries LaFayette, Urban Outfitters, 10 Corso Como etc. and has continued to secure partnerships with prominent brands like VISORE LAB, L’OFFICIEL Kazakhstan, Promostyl Paris and Khaoma.
Mark your calendars for 23 September – 1 October to be among the first to explore the latest collection from IDEA’s fashion brands and to discover the secret to why IDEA is fast becoming a huge influence in the fashion industry. Brace yourself because you’re about to delve into an acre of fashion dreams, where fashion lovers can get their glam on and spend some coins doing it, myself included.